NEW YORK, Oct. 1, 2018 /PRNewswire/ — tarte cosmetics, in partnership with the Tyler Clementi Foundation (The Tyler Clementi Foundation), is taking its anti-bullying #kissandmakeup initiative on the road for a first-ever nationwide school tour to support October’s National Bullying Prevention month. Kicking off October 2 in LA & ending October 30 in NYC, the tour will hit six major US cities with social media influencer meet & greets.
#kissandmakeup’s mission helps spread awareness to end cyber-bullying while promoting kindness online. tarte formed #kissandmakeup in 2016 after founder & CEO Maureen Kelly witnessed the negative effects of social media on both tarte’s social platforms and within her own family. Since the launch, #kissandmakeup has received overwhelming support from social media influencers and tarte’s 8.5 million followers on Instagram alike. After the strong support for National Kiss and Makeup day earlier this year (August 25th), tarte is taking the initiative to the next level by bringing it directly to the school system.
#kissandmakeup is just one initiative tarte stands behind & part of the reason it formed its 501(c)(3) non-profit, heart to tarte, which was started in 2017 as a way for tarte to give back.
“I’m so passionate about #kissandmakeup because I’ve seen the effects of bullying & cyber-bullying first hand—no one is immune & I want to use our platform to spread kindness. Giving back has always been a part of tarte’s brand DNA, and with the #kissandmakeup school tour, we want to continue spreading this message of kindness & positivity, on and off the screen. I want kids to know they aren’t alone & provide a safe space to talk about it in schools,” says Maureen Kelly, founder and CEO of tarte cosmetics.
Cyber-bullying is an epidemic and with the support of social media influencers and The Tyler Clementi Foundation (The Tyler Clementi Foundation), tarte will offer solutions and share how social media can be a powerful tool to spread positivity and do good.
“Someone once said to me, ‘Hurting people, hurt people,’ and it’s a saying that I’ll always remember. When people bully others, they’re really speaking to their own insecurities,” says lifestyle influencer @alisha.
Throughout the month of October, tarte will partner with top social media influencers to lead the conversation at each school including @rclbeauty101, @rebeccazamolo, @missremiashten, @griffinarnlund, @niasioux, @nabela, and @alisha. All influencers will speak to how they use social media for positive messaging and their commitment to the battle against bullying, not only during National Bullying Prevention month, but every day.
“I’m grateful for the opportunity to be a part of a program with a cause near and dear to my heart. I’m a huge fan of tarte and their values as a brand, which aligns perfectly with the messaging I share on my platform to spread positivity. Joining the #kissandmakeup school tour is an honor and I’m so excited to meet all the young students,” said @missremiashten.
The Assembly Rundown:
tarte cosmetics will discuss how it stands up to cyber bullying as a brand – i.e. the kiss mark emoji call-to-action that was launched on this year’s National Kiss and Makeup day. The influencers will continue the conversation and share personal stories. After a Q&A, tarte will engage with the students via various activations including a meet & greet with influencer(s), participating in the Tyler Clementi Foundation Upstander wall where students are encouraged to write positive affirmations (that tarte will leave at the school as a daily reminder to be kind), tagging the school with post-its that students write positive notes on—and much more!
The confirmed influencers joining us are:
tarte will cover the entire tour on their social media with over 8.5m Instagram followers to get even more people involved. Please reach out to tarte directly for further ways to support or with any questions.
tarte is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. In 2000, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use products packed with healthy ingredients that deliver real results. tartelettes around the world – including makeup artists & beauty junkies – obsess over the full assortment of highly-pigmented, longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) and the brand extended this “good-for-you glamour” philosophy by launching tarte vegan skincare in 2016. tarte is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 9 countries, & online shipping to 192 countries & counting!
About #kissandmakeup initiative:
#kissandmakeup is a campaign launched by tarte cosmetics in 2016 to raise awareness about the negative impacts of cyberbullying. The goal of #kissandmakeup is to spread kindness while making a statement of positivity on social media. For the past two years, tarte has partnered with the Tyler Clementi Foundation, to further enhance efforts.
About The Tyler Clementi Foundation:
The Tyler Clementi Foundation’s mission is to end online and offline bullying in schools, workplaces and faith communities. Founded in 2011 by Joe and Jane Clementi in memory of their son Tyler, the foundation’s bullying-prevention and education programs include the Upstander Pledge, #Day1, Upstander Speaker Series, Tyler‘s Suite, Workplace Training and True Faith Doesn‘t Bully. The Tyler Clementi Higher Education Anti-Harassment Act, would require colleges and universities receiving federal funding to prohibit harassment based on race, color, national origin, sex, disability, sexual orientation, gender identity, or religion.